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Article	Example
ARP Piano 16	Verso il 1981, la cessione di ARP alla CBS portò ad un restyling dell'ARP Piano 16 producendo il Rhodes Electronic Piano, che era semplicemente lo stesso prodotto con un marchio ed un contenitore nuovi. Si narra che Harold Rhodes diventò furioso a causa di una pubblicità che proponeva lo strumento elettronico come "il nuovo Rhodes":"If this ad had been produced by ARP, I feel certain CBS would be initiating a lawsuit. There's nothing wrong with the exposure of the 4 Voice, in whatever glowing terms would best describe its virtues, but to tie it to the skirt strings of the traditional Rhodes, and, while doing so, to publish deliberate untruths about its ability to create "distinctive Rhodes piano sound" is counterproductive and damaging to both products." "Furthermore, the ad implies that this is the new Rhodes and therefore supercedes the basic product. This certainly drives a massive spike in the coffin of "our" Rhodes. The public already is concluding that it is the new Rhodes. R&D personnel have already received several distress calls for clarification." "The full impact of the damaging consequences of this ad may not fully be known for several months, but when the musician who buys this product and then finds out that it is not, as it claims, a worthy creator of "distinctive Rhodes sound" his hatred is going to be directed at the name "Rhodes" because he has been misled, not by ARP, but by Rhodes. After this doublecross how can he be induced ever to look seriously at any of the products we propose to introduce? What shall we call them; "The Old Rhodes", or "The Real Rhodes", or "The Authentic Rhodes"?"

Article

Example

ARP Piano 16

Verso il 1981, la cessione di ARP alla CBS portò ad un restyling dell'ARP Piano 16 producendo il Rhodes Electronic Piano, che era semplicemente lo stesso prodotto con un marchio ed un contenitore nuovi. Si narra che Harold Rhodes diventò furioso a causa di una pubblicità che proponeva lo strumento elettronico come "il nuovo Rhodes":"If this ad had been produced by ARP, I feel certain CBS would be initiating a lawsuit. There's nothing wrong with the exposure of the 4 Voice, in whatever glowing terms would best describe its virtues, but to tie it to the skirt strings of the traditional Rhodes, and, while doing so, to publish deliberate untruths about its ability to create "distinctive Rhodes piano sound" is counterproductive and damaging to both products." "Furthermore, the ad implies that this is the new Rhodes and therefore supercedes the basic product. This certainly drives a massive spike in the coffin of "our" Rhodes. The public already is concluding that it is the new Rhodes. R&D personnel have already received several distress calls for clarification." "The full impact of the damaging consequences of this ad may not fully be known for several months, but when the musician who buys this product and then finds out that it is not, as it claims, a worthy creator of "distinctive Rhodes sound" his hatred is going to be directed at the name "Rhodes" because he has been misled, not by ARP, but by Rhodes. After this doublecross how can he be induced ever to look seriously at any of the products we propose to introduce? What shall we call them; "The Old Rhodes", or "The Real Rhodes", or "The Authentic Rhodes"?"